2018
Baja Beach Fest - Rosarito, MX
Baja Beach Fest is the world’s premier oceanfront reggaeton and Latin music festival, founded in 2018 in Rosarito, Baja California, Mexico.
The festival was envisioned by co-founders Aaron Ampudia and Chris Den Uijl to showcase the vibrant power of Latin urban music directly on the beach. What began as a one-day concert quickly exploded into a massive, multi-day celebration drawing over 35,000 global fans annually. Renowned for its explosive lineups of global superstars, immersive beachside activations, and celebration of Mexican culture, Baja Beach Fest has cemented its status as an essential landmark event for Latin music lovers worldwide.
2022
Sueños Festival - Chicago, IL
Sueños Music Festival is Chicago’s premier multi-day Latin and reggaeton music event, debuted in May 2022 at Grant Park.
The festival was co-founded by industry trailblazers Aaron Ampudia and Chris Den Uijl (creators of Baja Beach Fest) in a powerhouse partnership with legendary event producers C3 Presents. Designed to celebrate the vibrant spectrum of Latin culture, the massive festival brings world-class superstars, immersive art, and local food vendors straight to the heart of the Midwest. Sueños quickly established itself as a massive cultural landmark, welcoming over 45,000 passionate music fans every Memorial Day weekend.
2017
Coca-Cola Flow Fest - Mexico City, MX
Coca-Cola Flow Fest is widely recognized as the world’s largest and most influential urban music festival, established in 2017 in Mexico City.
Brought to life by entertainment powerhouse OCESA & La Familia in collaboration with Coca-Cola, the festival serves as the ultimate global stage for reggaeton, Latin trap, and urban rhythms. Every November, the Autódromo Hermanos Rodríguez transforms into a high-energy, multi-stage wonderland, uniting legendary pioneers with the genre’s hottest rising stars. Drawing over 200,000 passionate fans, Coca-Cola Flow Fest has become a massive cultural phenomenon and an essential yearly pilgrimage for Latin music culture.
2025
Resuena Dos Equis - Puebla, MX
Resuena Dos Equis is Mexico’s explosive multi-genre music festival, established in 2025 in Puebla.
Brought to life by Apodaca Group in partnership with Dos Equis, and La Familia the festival acts as a vibrant cultural bridge, uniquely fusing the worlds of reggaeton, Latin trap, and regional Mexican music (including corridos tumbados) on the same stage. Held annually at the Foro Cholula, Resuena transforms the venue into a high-energy wonderland featuring multiple stages, immersive brand experiences, and a powerhouse roster. Spanning over 10 hours of non-stop music, the festival has quickly solidified its spot as a premier destination and a high-octane celebration for music lovers across Central Mexico.
2020
Dale Mixx - Monterrey, MX
Dale Mixx is heralded as the “Maximum Authority of Perreo in the North,” established in 2023 in Monterrey, Mexico.
Co-produced by live entertainment leaders Apodaca Group, La Familia, and OCESA, this massive open-air festival is the definitive platform for urban music in northern Mexico. Every August, the industrial backdrop of Parque Fundidora transforms into a high-octane wonderland, uniting old-school reggaeton pioneers, trap innovators, and regional urban acts across multiple massive stages. Spanning over 11 hours of non-stop music, immersive experiences, and explosive choreography, Dale Mixx delivers an unparalleled celebration of Latin youth culture.
2013
Hulaween - Live Oak, FL
Suwannee Hulaween is a premier independent multi-genre camping and arts festival, established in 2013 in Live Oak, Florida.
Hosted annually over Halloween weekend by jam band legends The String Cheese Incident, the event transforms the moss-draped forests of the Spirit of the Suwannee Music Park into an ethereal playground. Cultivated by festival co-founder Michael Berg alongside independent producers Chris den Uijl and Aaron Ampudia, Hulaween is celebrated for its wildly diverse lineups spanning electronic, jam, funk, and indie music. Beyond the music, the festival’s crowning jewel is Spirit Lake—an immersive wonderland of surrealist art installations, projection mapping, and performance art. Welcoming over 20,000 passionate “HulaFam” fans each year, it stands as one of the last major bastions of independent festival culture.
2010
North Coast Music Festival - Chicago, IL
North Coast Music Festival is Chicagoland’s premier Labor Day Weekend dance music tradition, established in 2010. Affectionately known by its passionate community, the festival was founded by Lucas King and Michael Berg to champion diverse musical subcultures. Now fully electronic, it is co-produced alongside Chris Den Uijl, Leif Moravy, and Pat Grumley.
2017
Collectiv Presents - Chicago, IL + Atlanta, GA + More
Collectiv Presents is a premier, full-service event promotion and production company dedicated to “the business of bringing people together through music”.
Founded in 2017 by Chris Den Uijl, Lucas King, and Michael Berg, Collectiv boasts decades of combined experience in talent buying, experimental production, and large-scale event execution across multiple states. Driven by a mission to cultivate spaces where lifelong memories and iconic performance moments can happen, Collectiv Presents is the powerhouse driving force behind massive festival staples like North Coast Music Festival and Suwannee Hulaween. From underground electronic club sets in Chicago and Atlanta to sweeping multi-genre festivals, Collectiv Presents continually elevates the standard for immersive fan culture and community-driven music experiences.
2021
Codiciado Management
A1C is a cutting-edge independent agency founded in 2021 by Chris Den Uijl & Aaron Ampudia. The team represents regional Mexican superstar Erick Aragón “Codiciado”.
